Privacy Policy

Effective Date: February 24th, 2026

Last Updated: February 24th, 2026

Dealerhop.com is operated by Dealerhop Finance Ltd. (“Dealerhop”, “we”, “us”, or “our”).

Dealerhop is a Canadian marketing, referral, and matching platform that connects consumers with third-party lenders, dealers, brokers, marketplaces, and financial service providers.

This Privacy Policy explains how we collect, use, disclose, sell, and protect your personal information when you use Dealerhop.com or submit information through any Dealerhop-owned websites, landing pages, or forms.

1. Scope of This Policy

This Privacy Policy applies to:

• Dealerhop.com
• Subdomains and co-branded landing pages
• Lead forms and applications
• SMS and email communications
• Dealerhop’s Sell My Car beta auction platform
• All financing, mortgage, refinancing, and referral services

By using Dealerhop.com or submitting your information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal information:

A. Identification Information

• Full name
• Email address
• Phone number
• Mailing address
• Date of birth

B. Financial & Credit Information

• Employment details
• Income information
• Time at employment
• Housing status
• Monthly obligations
• Vehicle loan information (if refinancing)
• Business revenue (for business funding applications)

C. Vehicle Information

• VIN (if provided)
• Make, model, year
• Mileage
• Condition details
• Trade-in details

D. Mortgage Information

• Property details
• Mortgage balance
• Estimated home value
• Income and employment details

E. Technical & Usage Information

• IP address
• Device type
• Browser type
• Pages visited
• Referral source
• Cookies and tracking data

3. How We Use Your Information

We use your information to:

• Match you with lenders, dealers, brokers, or funding partners
• Facilitate auction bidding (Sell My Car beta platform)
• Provide mortgage referral services
• Provide auto refinancing referral services
• Provide business funding referral services
• Provide powersport financing referrals
• Contact you by phone, SMS, email, or automated systems
• Improve our platform
• Prevent fraud
• Comply with legal obligations

4. How We Share and Sell Information

Dealerhop operates as a referral and lead distribution platform.

A. Referral & Matching Partners

We may share or sell your information to:

• Automotive dealerships within the Dealerhop network
• Marketplace partners including LoansCanada
• Mortgage brokerage partners including HomeWise Solutions Inc.
• Auto refinance partners including SafeLend Canada
• Business funding partner Swoop Finance Ltd.
• Other financial institutions or service providers relevant to your inquiry

B. Sale of Information

Dealerhop may sell consumer information to qualified dealer partners, lenders, and marketplace operators for the purpose of responding to your inquiry.

This means:

• Multiple partners may contact you
• Partners may evaluate your information for eligibility
• Partners may store your information under their own privacy policies

We do not control how third-party partners use your information after it has been transferred. You should review their privacy policies.

5. Sell My Car – Beta Auction Platform

When using the Sell My Car platform:

• Vehicle details are visible to participating dealer partners
• Your contact information is unlocked by the highest bidder at the close of auction
• Dealers may contact you directly
• Auctions may not result in a sale
• Final sale price is not guaranteed

Dealerhop is not responsible for final transaction terms between vehicle owners and dealers.

6. Consent to Communications

By submitting an application or form through Dealerhop.com, you:

• Consent to being contacted by phone, email, and SMS
• Consent to automated dialing systems where permitted
• Consent to communications from Dealerhop and its referral partners

You may unsubscribe from email communications at any time. SMS opt-out instructions will be provided in each message.

7. Cookies & Tracking Technologies

Dealerhop uses:

• Cookies
• Tracking pixels
• Analytics tools
• Advertising platforms

These technologies help us:

• Track user behavior
• Measure advertising effectiveness
• Improve user experience
• Retarget advertisements

You may disable cookies through your browser settings.

8. Data Retention

We retain personal information for as long as necessary to:

• Fulfill referral obligations
• Comply with legal requirements
• Resolve disputes
• Enforce agreements

Retention periods may vary based on provincial regulations and business needs.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However:

• No system is 100% secure
• Transmission over the internet carries inherent risks

By submitting your information, you acknowledge these risks.

10. Children’s Privacy

Dealerhop services are not intended for individuals under 19 years of age. We do not knowingly collect personal information from minors.

11. Provincial & Federal Compliance

Dealerhop aims to comply with:

1. The Personal Information Protection and Electronic Documents Act (PIPEDA)
2. Applicable provincial privacy legislation
3. Canadian Anti-Spam Legislation (CASL)

If you are a resident of Quebec, Alberta, or British Columbia, additional provincial privacy rights may apply.

12. Your Privacy Rights (Canada)

You may request:

• Access to your personal information
• Correction of inaccurate data
• Withdrawal of consent (subject to contractual limitations)
• Deletion where legally permitted

To submit a request, contact us at:

Email: hello@dealerhop.com

We may require identity verification before processing requests.

13. Third-Party Websites

Dealerhop may link to third-party websites. We are not responsible for:

• 
  
• Their privacy practices
• Their security standards
• Their data handling policies

Please review their privacy policies separately.

14. Business Transfers

If Dealerhop Finance Ltd. is acquired, merged, or sells assets, personal information may be transferred as part of that transaction.

15. Changes to This Privacy Policy

We may update this Privacy Policy at any time without prior notice. The updated version will be posted with a revised “Last Updated” date.

Continued use of Dealerhop.com constitutes acceptance of the updated policy.

16. Contact Information

Dealerhop Finance Ltd.

Dealerhop.com

Email: andrew@dealerhop.com

Phone: +1 866-826-2651

Mailing Address: 2651 Library Lane, #417, North Vancouver, BC V7J 0C1