100 Keywords for Used Car Dealerships to Target

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1. Keyword Targeting Overview for Used Car Dealerships

When running Google Ads for a used car dealership, your goal is to capture high-intent search traffic — users actively looking to buy a vehicle. Keywords should reflect vehicle types, brand preferences, local targeting, and transaction intent.

Types of Keywords to Target

Brand/Make & Model Keywords

• Example: “used Toyota Corolla for sale”
• Why: Buyers often know what car they want and include the make/model in searches.

Vehicle Type Keywords

• Example: “used SUVs near me”, “pre-owned trucks”
• Why: Captures users who know the type of vehicle they want but not a specific make.

Price & Financing Keywords

• Example: “used cars under $10,000”, “used cars financing available”
• Why: Attracts budget-conscious buyers and those looking for payment options.

Location-Based Keywords

• Example: “used cars Regina”, “pre-owned vehicles near me”
• Why: Local targeting ensures people see your dealership instead of competitors farther away.

Condition & Certification Keywords

• Example: “certified pre-owned vehicles”, “used cars with warranty”
• Why: Builds trust by highlighting quality and assurances.

Long-Tail & Transactional Keywords

• Example: “best deals on used Honda CR-V 2020”, “buy used cars online Canada”
• Why: High-intent searches that often convert better because they signal readiness to buy.

2. Keyword Match Types for Google Ads

To optimize budget and reach, use the right match types:

3. Keyword Research Tips

• Use Google Keyword Planner: Identify search volumes, competition, and CPC for car-related keywords.
• Focus on Local Search Terms: Include your city, neighborhood, or province in your keywords.
• Monitor Seasonal Trends: Certain cars (convertibles, trucks, SUVs) perform differently by season.
• Consider Vehicle Age & Price: “Used 2018 Honda Civic under $15,000” attracts buyers ready to purchase.

4. Suggested Keyword Lists

A. Brand & Model Focused

• used Toyota Corolla
• used Honda Civic
• pre-owned Ford F-150
• certified pre-owned BMW X5

B. Vehicle Type Keywords

• used SUVs for sale near me
• used trucks Regina
• pre-owned minivans
• affordable used sedans

C. Local Keywords

• used cars in [City Name]
• buy used cars [Province Name]
• dealership near me
• pre-owned vehicles [Postal Code or Neighborhood]

D. Financing & Budget Keywords

• used cars under $10,000
• used cars with financing
• car loans for used vehicles
• buy now pay later cars

E. Long-Tail / Transactional

• best deals on used Honda CR-V 2020
• cheap pre-owned SUVs Regina
• buy used cars online Canada
• certified pre-owned Toyota Corolla 2019

5. Negative Keyword Examples

• free
• lease
• rental
• parts
• junk
• repair

These help prevent irrelevant clicks that can waste budget.

6. Structuring Google Ads Campaigns

Campaign Level: Break campaigns by vehicle type or brand.
Ad Group Level: Focus on a specific make/model, vehicle type, or financing type.
Ads: Include clear call-to-actions: “Shop Certified Pre-Owned Cars Today”, “Financing Available”, “View Inventory Near You”.
Landing Pages: Direct each ad to a relevant landing page (e.g., specific model inventory) to improve Quality Score.

7. Bid & Budget Recommendations

• High-Intent Keywords: Exact match terms like “[used Toyota Corolla 2018]” → higher CPC, but better conversions.
• Broad Terms: “used cars” → lower CPC, monitor click-throughs to avoid wasted spend.
• Location Bidding: Increase bids in areas closer to the dealership for higher ROI.

8. Tracking & Optimization

• Conversion Tracking: Track form submissions, phone calls, and directions requests.
• Search Term Reports: Identify new keywords to add and negative keywords to exclude.
• A/B Testing: Test ad copy with different CTAs and value propositions.
• Seasonal Adjustments: Increase bids or budgets for peak car-buying seasons (spring, summer, end-of-year).