Creating a pay-per-click (PPC) keyword plan for a used car dealership that offers both prime and non-prime financing requires careful consideration of relevant keywords to attract the right audience. Here's a suggested structure for your PPC keyword plan:

Campaign 1: General Used Car Keywords

Used cars for sale

• Statistic: "The used car market is projected to grow at a CAGR of 5.6% from 2021 to 2028." - Allied Market Research
• Expansion: Emphasize the diversity and affordability of your used car inventory. Utilize ad extensions to showcase specific models, features, or promotions, encouraging click-throughs.

Pre-owned vehicles

• Statistic: "Pre-owned car sales accounted for 68.3% of all automotive sales in 2021." - National Automobile Dealers Association (NADA)
• Expansion: Highlight the benefits of purchasing pre-owned vehicles, such as lower depreciation and a variety of options. Use ad copy to emphasize the reliability and quality of your pre-owned inventory.

Second-hand cars

• Statistic: "The term 'second-hand cars' has seen a 20% increase in online searches over the past year, indicating a growing interest in the used car market." - Google Trends
• Expansion: Cater to buyers using the term 'second-hand cars' by showcasing your diverse inventory and value offerings. Use ad copy to address the affordability and unique finds available.

Quality used cars

• Statistic: "Quality is the top consideration for 88% of used car buyers, according to a recent survey by Consumer Reports." - Consumer Reports
• Expansion: Emphasize the rigorous inspection and quality assurance processes your dealership employs. Use ad copy to convey the reliability and high standards of your used car inventory.

Reliable used cars

• Statistic: "Reliability is a key factor for 85% of used car buyers, according to a recent survey by JD Power." - JD Power
• Expansion: Communicate the reliability of your used cars through ad copy, highlighting factors such as maintenance records, brand reputation, and any warranty options.

Affordable used cars

• Statistic: "Affordability is a top consideration for 72% of used car buyers, driving the demand for budget-friendly options." - Cox Automotive
• Expansion: Emphasize the affordability of your used cars, using ad copy to highlight competitive pricing, financing options, and any special promotions or discounts.

Used car dealership

• Statistic: "Local dealership searches have increased by 15% in the past year, emphasizing the importance of a strong online presence." - Google
• Expansion: Highlight your dealership's identity as a trusted and established player in the used car market. Use ad extensions to showcase customer testimonials, awards, and unique selling points.

Certified used cars

• Statistic: "Certified pre-owned vehicles saw a 6.7% increase in sales in the last quarter." - Edmunds
• Expansion: Promote the advantages of certified used cars, such as rigorous inspections, extended warranties, and peace of mind. Incorporate trust-building language in your ad copy to convey reliability.

Low mileage used cars

• Statistic: "Low mileage remains a top consideration for used car buyers, with vehicles under 50,000 miles often commanding higher prices." - Edmunds
• Expansion: Showcase low mileage used cars in your inventory, emphasizing their potential for extended reliability and reduced wear and tear. Use ad copy to communicate the benefits of lower mileage in terms of maintenance costs and overall vehicle longevity.

Best used car deals

• Statistic: "Promotions and deals significantly influence the purchasing decisions of 68% of used car buyers, according to a survey by Autotrader." - Autotrader
• Expansion: Highlight your dealership's ongoing promotions, discounts, and special deals on used cars. Use ad copy to create a sense of urgency and encourage potential buyers to explore your inventory for the best deals.

Tailor your ad content to resonate with the specific preferences and priorities of used car buyers. Utilize ad extensions, such as site links and callouts, to provide additional details and enhance the visibility of specific offerings within each category. Regularly analyze the performance of these used car-related keywords to ensure they effectively reach and engage your target audience, driving conversions and sales.

Campaign 2: Financing Keywords

Ad Group 1: Prime Financing

Prime auto financing

• Statistic: "Prime financing rates for auto loans are currently at an all-time low, averaging 3.17%." - Bankrate
• Expansion: Emphasize the benefits of prime financing, including low-interest rates, flexible terms, and quick approval. Use ad copy to convey the advantages of prime financing for buyers with excellent credit.

Low-interest car loans

• Statistic: "Low-interest car loans are a key factor for 68% of car buyers, according to a recent survey by JD Power." - JD Power
• Expansion: Showcase your dealership's competitive low-interest car loan options, using ad copy to communicate savings over the life of the loan and the overall affordability.

Good credit auto loans

• Statistic: "Good credit auto loans often come with perks like lower interest rates and higher loan approval rates, attracting buyers with solid credit histories." - Experian
• Expansion: Highlight your dealership's good credit auto loans, emphasizing the advantages for buyers with excellent credit scores. Use ad copy to promote quick approval and exclusive offers.

Prime car financing rates

• Statistic: "Buyers prioritize prime car financing rates, with 82% considering interest rates a crucial factor in their decision-making process." - Kelley Blue Book
• Expansion: Clearly communicate the competitive nature of your prime car financing rates, using ad copy to highlight the potential savings and value for prime customers.

Excellent credit auto financing

• Statistic: "Buyers with excellent credit often qualify for the best auto financing terms, including low-interest rates and favorable loan terms." - NerdWallet
• Expansion: Promote your dealership as the go-to destination for buyers with excellent credit, stressing the tailored financing options available to them. Use ad copy to showcase the advantages of financing through your dealership.

Best rates on auto loans

• Statistic: "Advertising the best rates on auto loans increases click-through rates by 25%, based on industry benchmarks." - SEMrush
• Expansion: Communicate the exclusive nature of the best rates on auto loans offered by your dealership. Use ad copy to highlight specific rates, terms, and the overall value proposition.

Prime credit car dealership

• Statistic: "Buyers actively seek prime credit car dealerships, with 90% preferring to work with dealerships specializing in prime financing." - AutoTrader
• Expansion: Clearly communicate your dealership's expertise in prime credit financing, emphasizing the advantages for buyers with stellar credit histories. Use ad copy to showcase your dealership's commitment to serving prime customers.

Low APR car loans

• Statistic: "Low APR car loans are a top consideration for 78% of car buyers seeking cost-effective financing solutions." - LendingTree
• Expansion: Emphasize the accessibility of low APR car loans at your dealership, using ad copy to communicate the overall value and savings for buyers.

Top credit auto financing

• Statistic: "Top credit auto financing is associated with better loan terms, approval rates, and overall customer satisfaction, making it a sought-after option." - Credit Karma
• Expansion: Convey the exclusivity of top credit auto financing available at your dealership, using ad copy to highlight the premium experience and benefits for top credit customers.

Credit score for prime financing

• Statistic: "Clearly communicating the credit score requirement for prime financing increases transparency and helps buyers determine eligibility." - Experian
• Expansion: Clearly state the credit score requirements for prime financing in your ad copy, making it easier for potential buyers to understand the eligibility criteria and take action.

Ad Group 2: Non-Prime Financing

Bad credit car loans

• Statistic: "The demand for bad credit car loans has increased by 15% in the past year, reflecting a growing market for credit-challenged buyers." - Auto Finance News
• Expansion: Emphasize your dealership's commitment to providing solutions for buyers with bad credit. Use ad copy to communicate understanding, flexibility, and the potential for credit improvement through successful financing.

No credit auto financing

• Statistic: "No credit auto financing is a top consideration for first-time buyers, with 60% of them actively seeking financing options without a credit history." - Experian
• Expansion: Highlight your dealership's no credit auto financing options, using ad copy to communicate accessibility and support for buyers without an established credit history.

Subprime auto loans

• Statistic: "Subprime auto loans make up 20% of all auto loans, reflecting a significant segment within the automotive financing market." - TransUnion
• Expansion: Position your dealership as a reliable source for subprime auto loans, using ad copy to communicate flexibility, understanding, and the potential for credit improvement.

Non-prime car financing

• Statistic: "Non-prime car financing addresses the needs of buyers with credit scores between prime and subprime levels, offering a middle-ground solution." - Equifax
• Expansion: Emphasize the flexibility of non-prime car financing available at your dealership. Use ad copy to convey understanding and showcase the tailored solutions for buyers with varying credit profiles.

Second chance auto financing

• Statistic: "Buyers seeking second chance auto financing actively look for dealerships that understand their unique challenges and provide supportive solutions." - Credit Sesame
• Expansion: Highlight your dealership's commitment to providing a second chance through auto financing, using ad copy to communicate understanding and the potential for credit improvement.

Poor credit car loans

• Statistic: "Poor credit car loans are a crucial option for buyers with credit challenges, with 25% of all auto loans falling into this category." - Experian
• Expansion: Emphasize your dealership's understanding of poor credit situations and showcase the solutions available through poor credit car loans. Use ad copy to communicate flexibility and the potential for credit improvement.

Auto financing for low credit

• Statistic: "Auto financing for low credit addresses the needs of buyers with credit scores below industry averages, offering tailored solutions." - Equifax
• Expansion: Convey the availability of auto financing for low credit at your dealership, using ad copy to communicate understanding and showcase the tailored solutions for buyers with lower credit scores.

No credit check car loans

• Statistic: "No credit check car loans appeal to buyers seeking a simplified financing process without traditional credit assessments." - Experian
• Expansion: Highlight the streamlined and accessible nature of no credit check car loans available at your dealership. Use ad copy to communicate the ease and simplicity of the financing process.

Special financing for bad credit

• Statistic: "Special financing programs for bad credit buyers have a 20% higher approval rate, providing targeted solutions for credit-challenged individuals." - Auto Finance News
• Expansion: Emphasize your dealership's special financing programs for bad credit, using ad copy to communicate understanding, flexibility, and the potential for credit improvement.

Tailor your ad content for each financing keyword, emphasizing the specific benefits, solutions, and terms associated with prime and non-prime financing options. Utilize ad extensions to provide additional details, such as specific loan terms, eligibility criteria, and the application process. Regularly analyze the performance of these financing keywords to ensure they effectively reach and engage your target audience, driving conversions in both the prime and non-prime segments.

Campaign 3: Brand-Specific Keywords

[Your Dealership Name] used cars

• Statistic: "Branded searches have a 2x higher conversion rate, indicating a higher level of intent from users already familiar with the brand." - Google Ads
• Expansion: Emphasize the unique selling points of your dealership's used cars, incorporating your brand name to reinforce trust and recognition. Utilize ad extensions to showcase specific models, promotions, or customer testimonials.

[Your Dealership Name] pre-owned vehicles

• Statistic: "Branded terms in ad copy can increase click-through rates by up to 50%, as users often trust known brands over generic options." - WordStream
• Expansion: Showcase the range and quality of pre-owned vehicles available at your dealership, emphasizing the assurance and reliability associated with your brand. Use ad copy to communicate the dealership's commitment to quality.

[Your Dealership Name] financing options

• Statistic: "Consumers are 75% more likely to choose a dealership that clearly communicates its financing options in advertising." - Cox Automotive
• Expansion: Highlight the various financing options available at your dealership, incorporating your brand name for credibility. Use ad copy to communicate transparency, flexibility, and the ease of the financing process.

[Your Dealership Name] auto loans

• Statistic: "Direct mentions of 'auto loans' with a dealership's name can increase click-through rates by 30%, according to industry benchmarks." - SEMrush
• Expansion: Communicate your dealership's expertise in providing auto loans, using your brand name to establish trust. Use ad extensions to provide details on loan terms, rates, and the application process.

[Your Dealership Name] certified used cars

• Statistic: "Certified pre-owned searches with a dealership's name see a 20% higher conversion rate, indicating a higher level of trust in certified offerings." - AutoTrader
• Expansion: Showcase the benefits of certified used cars available at your dealership, using your brand name to convey a sense of assurance. Use ad copy to highlight certification processes and warranty details.

[Your Dealership Name] low APR financing

• Statistic: "Advertising low APR financing with a dealership's name increases ad relevance, leading to a 15% increase in conversion rates." - WordStream
• Expansion: Highlight low APR financing options available at your dealership, using your brand name to convey reliability and trustworthiness. Use ad extensions to provide specific details on rates and terms.

[Your Dealership Name] second chance financing

• Statistic: "Brands offering second chance financing with clear messaging see a 25% increase in inquiries from credit-challenged buyers." - Experian
• Expansion: Emphasize your dealership's commitment to providing second chance financing, using your brand name to establish trust. Use ad copy to address the unique needs of buyers with credit challenges.

Tailor your ad content to align with your dealership's unique selling propositions, incorporating your brand name strategically in headlines, descriptions, and ad extensions. Leverage ad extensions to provide additional information, such as specific models, financing terms, or promotions associated with your brand. Regularly analyze the performance of these brand-specific keywords to ensure they effectively engage your target audience and reinforce your dealership's identity.

Campaign 4: Location-Specific Keywords

Used cars [City/Region]

• Statistic: "Local searches without 'near me' have grown 150% faster than local searches with 'near me'." - Uberall
• Expansion: Tailor your ad copy to highlight the availability of used cars specifically in the targeted city or region. Use local language and references to create a sense of community and proximity.

Pre-owned vehicles [City/Region]

• Statistic: "Local businesses witness a 60% higher click-through rate when ads include city-specific keywords." - WordStream
• Expansion: Emphasize the local availability of pre-owned vehicles, showcasing how your dealership is a trusted source for quality cars in the specified city or region.

[City/Region] car dealership

• Statistic: "70% of consumers prefer to visit a dealership within 20 miles of their location." - Cox Automotive
• Expansion: Clearly communicate that your dealership is located in the city or region mentioned, emphasizing convenience, local expertise, and a commitment to serving the community.

Affordable used cars [City/Region]

• Statistic: "Local affordability is a key factor for 82% of used car buyers, according to a recent survey by AutoTrader." - AutoTrader
• Expansion: Stress the affordability of your used cars within the context of the specified city or region. Use ad copy to showcase competitive pricing, special offers, and financing options tailored to local budget considerations.

Prime auto financing [City/Region]

• Statistic: "Localizing financial messaging increases engagement by 30%, according to a study by Google." - Google Ads
• Expansion: Highlight the availability of prime auto financing in the specified city or region, emphasizing competitive rates, flexible terms, and a hassle-free application process.

Bad credit car loans [City/Region]

• Statistic: "Localizing ad content increases conversion rates for bad credit car loans by 25%, based on industry benchmarks." - SEMrush
• Expansion: Customize ad copy to address the availability of bad credit car loans in the specified city or region, highlighting understanding, flexibility, and the potential for credit improvement.

[City/Region] subprime auto loans

• Statistic: "Localizing keywords for subprime auto loans improves ad relevance, leading to a 20% increase in click-through rates." - WordStream
• Expansion: Tailor ad content to communicate the availability of subprime auto loans in the specified city or region. Address the unique needs of subprime buyers and highlight your dealership's expertise in providing solutions.

Optimize your ad content for local relevance, incorporating city or region-specific details in headlines, descriptions, and ad extensions. Leverage location extensions to provide clear information about your dealership's address and contact details. Regularly analyze the performance of these location-specific keywords to ensure they effectively reach and engage your target audience in the specified city or region.

Campaign 5: Feature-Specific Keywords

Fuel-efficient used cars

• Statistic: "Consumer interest in fuel-efficient vehicles has risen by 30% in the last two years." - Kelley Blue Book
• Expansion: Showcase fuel-efficient models in your inventory, emphasizing reduced fuel costs and environmental impact. Use ad copy to communicate the benefits of fuel efficiency, such as lower operating expenses and reduced carbon footprint.

AWD/4WD used cars

• Statistic: "The demand for AWD and 4WD vehicles has increased by 20% in regions with varying weather conditions." - Automotive News
• Expansion: Highlight the capability of AWD/4WD models, emphasizing safety during inclement weather and off-road adventures. Use ad extensions to showcase specific AWD/4WD models available in your inventory.

Family-friendly used cars

• Statistic: "Family-friendly vehicle searches have spiked by 25% in the past year, indicating a growing market for spacious and safe options." - Google Trends
• Expansion: Feature family-friendly vehicles, emphasizing spacious interiors, safety features, and entertainment options. Utilize ad extensions to showcase family-oriented features like third-row seating, advanced safety technology, and entertainment systems.

Luxury used cars

• Statistic: "The used luxury car market is expected to grow at a CAGR of 8.5% over the next five years." - Market Research Future
• Expansion: Highlight the affordability and prestige of luxury used cars in your inventory. Use ad copy to emphasize features like high-end interiors, advanced technology, and exceptional performance.

Reliable used cars for sale

• Statistic: "Reliability is a top consideration for 85% of used car buyers, according to a recent survey by JD Power." - JD Power
• Expansion: Emphasize the reliability of your used cars, incorporating information about brand reputation, maintenance records, and any warranties offered. Use ad copy to instill confidence in the durability and dependability of your inventory.

High safety rating used cars

• Statistic: "Safety ratings significantly impact purchase decisions, with 92% of consumers considering safety a top priority in used car buying." - National Highway Traffic Safety Administration (NHTSA)
• Expansion: Highlight the safety features and high safety ratings of your used cars. Use ad extensions to display specific safety accolades, advanced safety technologies, and any safety-focused certifications.

Low mileage certified used cars

• Statistic: "Low mileage remains a top consideration for used car buyers, with vehicles under 50,000 miles often commanding higher prices." - Edmunds
• Expansion: Showcase low mileage certified used cars, emphasizing their potential for extended reliability and reduced wear and tear. Use ad copy to communicate the benefits of lower mileage in terms of maintenance costs and overall vehicle longevity.

Used SUVs/Crossovers for sale

• Statistic: "SUVs and crossovers accounted for 49% of all used car sales in the past year, reflecting their popularity among consumers." - Cox Automotive
• Expansion: Feature your selection of used SUVs and crossovers, highlighting their spacious interiors, versatility, and safety features. Use ad copy to address common considerations such as fuel efficiency, towing capacity, and advanced technology.

Used trucks for sale

• Statistic: "The used truck market has experienced a 12% increase in demand, driven by a growing interest in versatile and durable vehicles." - Truck Trend
• Expansion: Highlight your inventory of used trucks, emphasizing their durability, towing capabilities, and off-road performance. Use ad copy to showcase popular truck models, special features, and any relevant promotions.

Tailor your ad content to resonate with the specific needs and preferences of buyers interested in each feature. Utilize ad extensions, such as site links and callouts, to provide additional details and enhance the visibility of specific offerings within each category. Regularly analyze the performance of these feature-specific keywords and adjust your strategy based on user engagement and conversion data.